Their Stories

At Isle of Eden we celebrate independence and freedom of expression. Welcome to our journal where we are proud to highlight stories from inspirational New Zealanders doing it for themselves.

If you’d like to share your story, why not drop us a line at info@isleofeden.co.nz

Liz from Found Store

Liz from Found Store

Welcoming a collection of uniquely beautiful, well-made and local pieces, Found Store celebrates everything different, collated by some equally one-of-a-kind ladies. Born from a shared love of second-hand and a perfect balance of...

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Elisha from Nisa

Elisha from Nisa

Once a Wellington lawyer with no fashion experience, Elisha Watson made the bold move to quit her day job and embrace her love for challenge on an inspiring venture to...

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Emma from Emma Sofie

Emma from Emma Sofie

A bleak job market and monotonous retail job left fashion graduate Emma Nielsen craving independence and creative freedom. Fortunately, what began as an Instagram page to post fashion-related interests and...

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Oscar from Collective Canvas

Oscar from Collective Canvas

After first-hand experience in an industry driven by fast-pace and instant gratification, Oscar Anselmi sought to better engage his own values to produce a footwear brand based on three core...

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Dane from Goodlids

Dane from Goodlids

After discovering the revolutionary power of hemp, Dane Watson fused a strong drive for change with his love for marketing to embark on a journey to create a purpose-led, yet...

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Marnie from Miss Marnie

Marnie from Miss Marnie

Ms Marnie is more than a Clothing brand, it's a community. The namesake brand has carved a niche through Marnies open and honest content that connects with like-minded women.

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Rupert from Spooked Kooks

Rupert from Spooked Kooks

Like many of our stories here, Spooked Kooks refused to accept that just because things were always done a certain way, it didn't make them the right way. Founder Rupert...

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Nash from Unco

Nash from Unco

In this post we met one of New Zealand's hottest new designers, making massive waves in the fashion world.  At just 23 years young, Nash is mashing up fresh new...

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Eddie from Split Enz

Eddie from Split Enz

New Zealand music extraordinaire Eddie Rayner can only be described as a creative tour-de-force. From redefining pop music in the 80's as the keyboardist in Split Enz, to selling packed...

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Brooke from The Virtue

Brooke from The Virtue

Brooke is a New Zealander obsessed with all things glorious, which has led her to open her very own boutique in New Plymouth, New Zealand with her lifelong friend and...

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