Emma from Emma Sofie
A bleak job market and monotonous retail job left fashion graduate Emma Nielsen craving independence and creative freedom. Fortunately, what began as an Instagram page to post fashion-related interests and...
Their Stories
At Isle of Eden we celebrate independence and freedom of expression. Welcome to our journal where we are proud to highlight stories from inspirational New Zealanders doing it for themselves.
If you’d like to share your story, why not drop us a line at info@isleofeden.co.nz
Oscar from Collective Canvas
After first-hand experience in an industry driven by fast-pace and instant gratification, Oscar Anselmi sought to better engage his own values to produce a footwear brand based on three core...
Dane from Goodlids
After discovering the revolutionary power of hemp, Dane Watson fused a strong drive for change with his love for marketing to embark on a journey to create a purpose-led, yet...
Olivia from Glasshouse UK + ASDS
Born and raised in New Zealand, Olivia is making waves in the UK with her unique approach to haircare. Fed up with an industry reliant on using toxic chemicals in...
Marnie from Miss Marnie
Ms Marnie is more than a Clothing brand, it's a community. The namesake brand has carved a niche through Marnies open and honest content that connects with like-minded women.
Rupert from Spooked Kooks
Like many of our stories here, Spooked Kooks refused to accept that just because things were always done a certain way, it didn't make them the right way. Founder Rupert...
Nash from Unco
In this post we met one of New Zealand's hottest new designers, making massive waves in the fashion world. At just 23 years young, Nash is mashing up fresh new...
Eddie from Split Enz
New Zealand music extraordinaire Eddie Rayner can only be described as a creative tour-de-force. From redefining pop music in the 80's as the keyboardist in Split Enz, to selling packed...
Brooke from The Virtue
Brooke is a New Zealander obsessed with all things glorious, which has led her to open her very own boutique in New Plymouth, New Zealand with her lifelong friend and...
Maleika from Calika.co
In this journal we bring it closer to home and focus on a very special girl, chasing her dreams in photography, and trying to approach an age old craft in...
Taylor from Tiny by Taylor
After working as a builder for many years, Taylor saw a huge gap in the New Zealand housing market and decided to go out on limb and chase his dreams. Enter Tiny...