We are Isle Of Eden. A small but proudly independent brand in a vast sea of sameness. Our raison d'etre is to right the wrongs of a monopolised industry by offering a trifecta of high-quality design, sustainability and fair pricing.

A majority of the world's eyewear brands are licensed, produced, distributed and sold by a handful of conglomerates that currently have a hold on the eyewear market. This translates to inflated prices, cost lead design decisions, and lack of choice.

We’re different. Isle of Eden is Kiwi-owned, and all our frames are designed and distributed from our Auckland based studio on the sunny North Shore. We put a firm focus on quality, and endevour to work with the best suppliers around the world to produce limited-run products you'll love, at an accessible price point.

Find us online, and via
independent retail partners around the country.
Design / materials

We know what it takes to make a great design because we’re locals. There’s no compromise when it comes to materials - we ensure quality design that also provides protection for our eyes and creates the least harm to our natural environment.

All our sunnies are equipped with high-quality polarized lenses, handcrafted bio / recycled acetate frames, reinforced temples, and 5-7 barrel rubber coated screws. Even our cases are kind; made from natural latex and recycled leather, they’re hard-wearing and timeless in design.

We’d be happy if this was the last pair of sunnies you ever had to buy.

Check out a very brief video of our creation process here