We are Isle of Eden- a proudly independent eyewear brand in a vast sea of sameness. Our raison d'etre is to right the wrongs of a monopolised industry by offering a trifecta of high-quality classic and contemporary design, sustainability and fair pricing.


A majority of the world's eyewear brands are licensed, produced, distributed and sold by a handful of conglomerates that currently have a hold on the eyewear market. This translates to inflated prices, lack of choice, and cost lead design decisions with harsh environmental impacts.


We’re different. Isle of Eden is NZ owned, and all our frames are designed and distributed from our Auckland based studio on the sunny North Shore. We put a firm focus on creating quality products with small environmental footprints, and endeavour to work with only the top materials suppliers around the world to produce limited-run products, at an accessible price point.


Find us online, and via independent retail partners around the country.

Design / materials

At Isle of Eden, there’s no compromise when it comes to materials - we create considered designs that also provide the best protection for your eyes and leave a minimal environmental footprint.

All our sunnies are equipped with high-quality polarized lenses, handcrafted bio / recycled acetate frames, reinforced temples, and 5-7 barrel rubber coated screws. Even our cases are kind; made from natural latex and recycled leather, they’re hard-wearing and timeless in design.

We’d be happy if this was the last pair of sunnies you ever had to buy.

Check out a very brief video of our creation process here