We are Isle of Eden — a proudly independent eyewear brand in a vast sea of sameness. Our raison d’être is simple: to offer beautifully designed, responsibly produced eyewear at fair prices in an industry dominated by a few big players.

Most of the world’s eyewear brands are controlled by a small handful of companies. In our view, that model pushes prices up, limits real choice, and prioritises cost-cutting over design and environmental responsibility.

We’re different. Isle of Eden is NZ-owned, and every frame is designed and distributed from our New Zealand-based studio in the mighty Waikato. We focus on making high-quality frames backed by genuine environmental initiatives, working with leading materials suppliers around the world to create limited runs at accessible prices.

Find us online, and via independent retail partners around the country.

Design / materials

At Isle of Eden, there’s no compromise when it comes to materials - we create considered designs that also provide the best protection for your eyes and leave a minimal environmental footprint.

All our sunnies are equipped with high-quality polarized lenses, handcrafted bio / recycled acetate frames, reinforced temples, and 5-7 barrel rubber coated screws. Even our cases are kind; made from natural latex and recycled leather, they’re hard-wearing and timeless in design.

We’d be happy if this was the last pair of sunnies you ever had to buy.

Check out a very brief video of our founding creation process here